LuluLabs creators

Make Roblox videos.
Get paid for the views.

Build something with LuluLabs, film it and post it. Approved videos earn $1.50 for every 1,000 views.

Apply to create See what it pays

Paid through Content Rewards. Free LuluLabs credits when you’re accepted.

Lulu building a world in the clouds
Your idea, brought to life.Made with LuluLabs
Get paid for views

Your views, paid.

Approved videos are paid per 1,000 views through Content Rewards.

TikTok

$1.50per 1,000 views

  • Pays from 1,000 views
  • Up to $1,076 a video

Instagram Reels

$1.50per 1,000 views

  • Pays from 1,000 views
  • Up to $1,076 a video

YouTube Shorts

$1.00per 1,000 views

  • Pays from 1,000 views
  • Up to $1,076 a video
  • Up to 5 videosper creator
  • 48-hour reviewfor every application
  • 100,000 creditsfree when you’re accepted
  • No face neededfaceless videos are welcome

The campaign opens on Content Rewards soon. Apply now: accepted creators get the link with their free credits.

Read the full rules
The LuluLabs video series

The prompt. The payoff.

Show the prompt. Then the result.

  1. LuluLabs

    A slime that levels up

    From the LuluLabs video series
    0:00

  2. LuluLabs

    A tower meets a boulder

    From the LuluLabs video series
    0:00

Silent, edited excerpts from the LuluLabs video series.

Swipe for the next clip →

Your AI. Your game.

From Claude.
Into your world.

Build in Claude. LuluLabs checks the code and sends it to Roblox Studio.

Connect Claude

Claude-written builds use no Lulu credits. Claude limits apply. Lulu’s own AI and design tools use credits.

ClaudeLuluLabs MCPStudio

A prompt to start with

Use LuluLabs to add a glowing checkpoint to my game. Check it and send it to Studio.
  1. 01
    Connect it.

    Connect the LuluLabs plugin in Studio and enable LuluLabs in Claude.

  2. 02
    Record it.

    Show your prompt, LuluLabs connector and fixes.

  3. 03
    Play it.

    Press F5 and show your feature working.

Small idea. Great video.

Start with one feature.

Pick a feature. Show it working.

A glowing checkpoint. — illustrated game artOBBY

A glowing checkpoint.

“Make it light up when I touch it.”

A working shop. — illustrated game artSHOP

A working shop.

“Add a shop menu with a close button.”

A coin counter. — illustrated game artPICKUPS

A coin counter.

“Update my counter when I collect a coin.”

Illustrations only. Record your own build.

Everything you need

Your creator kit.

Grab the brief, logos and your link.

The creative brief

A simple guide for your video.

Read brief
LuluLabs creator brief

Make your own Roblox videos with LuluLabs and get paid for the views.

Pay (through Content Rewards, for approved videos):
- TikTok: $1.50 per 1,000 views, from 1,000 views up to $1,076 a video
- Instagram Reels: $1.50 per 1,000 views, from 1,000 views up to $1,076 a video
- YouTube Shorts: $1.00 per 1,000 views, from 1,000 views up to $1,076 a video
- Up to 5 videos per creator.

What to film:
1. Show the feature working first.
2. Show your prompt and LuluLabs (Claude + LuluLabs MCP, or the LuluLabs builder).
3. Playtest it in Roblox Studio.
4. Label cuts and time-lapses. Your face doesn’t need to be on camera.

Ideas: a checkpoint, coin counter or working shop.
Hook: “I asked AI to add this to my Roblox game.”

Before you post:
- Use a dedicated Roblox account, or create a new one
- Bio: Build Roblox games with AI > lululabs.io
- Connect the accounts you post from on Content Rewards, and share your audience demographics.

Every caption: #lululabspartner #robloxdev #roblox, with #lululabspartner straight after your own text.
Last line to try: “Connect Claude to Roblox Studio with LuluLabs. Setup at lululabs.io/claude.”

To stay in the campaign:
- Average at least 50,000 views a week
- Post every day
- At least 40% of your audience in Tier 1 countries (the US, UK, Canada, Australia, New Zealand, Ireland and Western Europe)
- Creators who keep missing these minimums may be removed.

Only original videos are paid. No bought views, bots or reposts of other people’s videos: views are checked for 30 days.
Only say LuluLabs made something when it did. Mark the video as an ad or paid partnership where the platform asks.

Full rules: https://lululabs.io/creators/rules
Apply: https://lululabs.io/creators
Questions: team@lululabs.io

Your creator link

Make a link for your video.

Use a public label, without personal details.

Join the program

Create with Lulu.

Make Roblox videos? Show us what you can do.

  • Willing to learn and understand Roblox Studio.
  • Can put in daily commitment towards uploads.
  • Knows how to edit well + record in high quality.
How applications work

We review every application within 48 hours. Accepted creators get 100,000 free LuluLabs credits and the campaign on Content Rewards, where videos are submitted and paid.

Read the full rules Prefer email? team@lululabs.io ↗

Apply to create

Show us your best work. We reply within 48 hours.

Where do you post?

Applications are kept as support inquiries for up to 365 days after the last message. Privacy Policy.

A few things to know

Good questions.

How do I get paid?

Through Content Rewards. Once we approve your video, it earns $1.50 per 1,000 views on TikTok and Instagram Reels, and $1.00 on YouTube Shorts, from 1,000 views up to $1,076 a video. An approved video keeps earning for 7 days, then pays after a 3-day hold. Content Rewards takes its creator fee from each payout.

Do I need to show my face?

No. Faceless videos are welcome: your screen, Roblox Studio and your voice or captions are enough.

How many videos can I submit?

Up to 5 videos per creator. Post each one from an account you’ve connected on Content Rewards.

What do I need to join?

Show us your best edited clip. We look for an average of at least 50,000 views a week, a post every day, and at least 40% of your audience in Tier 1 countries (the US, UK, Canada, Australia, New Zealand, Ireland and Western Europe). Creators who keep missing the minimums may be removed.

What goes in my caption?

#lululabspartner #robloxdev #roblox in every caption, with #lululabspartner straight after your own text. Keep likes, comments and shares public.

What gets a video rejected?

Anything that breaks the campaign rules: reposted or stolen footage, bought views or bots, a video that doesn’t really use LuluLabs, or a caption without the required tags. Views are checked for 30 days.

Can I use the LuluLabs builder?

Yes. Claude + LuluLabs or the LuluLabs builder both work.

Are friend referrals cash rewards?

No. They offer LuluLabs credits. Check Settings → Refer a friend for eligibility and limits. Creator campaign links do not award referral credits.

Got another idea?

Let’s hear it.

Talk to the team