LuluLabs UGC: campaign rules

How it works

1. Apply. Apply at lululabs.io/creators. The campaign opens on Content Rewards soon. Show us your best edited clip: this campaign is for creators who put in the effort to make their own videos.
2. We review within 48 hours. Accepted creators get 100,000 free LuluLabs credits to make videos, and the campaign link on Content Rewards.
3. Set up. Connect the TikTok, Instagram or YouTube accounts you’ll post from on Content Rewards, and share your audience demographics there.
4. Make and post. Build something real with LuluLabs, record it, and post it publicly with the required caption tags. Then submit the post’s link on Content Rewards.
5. Get paid. Once we approve a video it keeps earning for 7 days, then pays into your Content Rewards balance after a 3-day hold.

What each video earns

• Only approved videos are paid. Every view counts once a video passes the starting point, up to the most per video.
• Up to 5 videos per creator.
• Top-performing creators may be offered higher rates and budgets.
• Pay comes from the campaign’s budget while it lasts. Content Rewards takes its creator fee from each payout, and you withdraw from your Content Rewards balance.
• Payouts run through Content Rewards and Whop, so you must be able to use them, including their age and account rules where you live.

Creator requirements

• Willing to learn and understand Roblox Studio.
• Can put in daily commitment towards uploads.
• Knows how to edit well + record in high quality.
• Average at least 50,000 views a week.
• Post every day.
• At least 40% of your audience in Tier 1 countries (the US, UK, Canada, Australia, New Zealand, Ireland and Western Europe).
• Make original videos that really use LuluLabs, with strong hooks and clean, high-quality results.

Creators who keep missing these minimums may be removed from the campaign.

Set up your accounts

• Use a dedicated Roblox account, or create a new one.
• Bio: Build Roblox games with AI > lululabs.io.
• Connect every account you post from on Content Rewards, so your views can be checked.
• Share your audience demographics on Content Rewards (where your viewers are and how old they are).

Make the video

• Build a real feature with LuluLabs: Claude + the LuluLabs connector, or the LuluLabs builder.
• Show the result first, then your prompt, then a playtest in Roblox Studio.
• Vertical 9:16 video. Edit it well and record in high quality.
• Your face doesn’t need to be on camera, and you don’t need our logo. Use any voice, music or sound you have the rights to.
• Label cuts and time-lapses, and say when you fixed something by hand or used another tool.
• Ideas: a glowing checkpoint, a coin counter, a working shop. Hook: “I asked AI to add this to my Roblox game.”

Claude-written builds use no LuluLabs credits. LuluLabs’ own AI and design tools use your credits.

Captions and disclosure

• Put #lululabspartner #robloxdev #roblox in every caption, with #lululabspartner straight after your own text.
• Keep likes, comments and shares public. No bots, spare accounts or engagement tricks.
• Say clearly when a post is paid or gifted, and use the platform’s own paid-partnership label where it has one.

Calls to action

• Make it feel like a normal post, not an ad: show LuluLabs in use, then say where to get it.
• Highlight Claude + the LuluLabs connector: Claude builds in Roblox Studio through LuluLabs, and setup is at lululabs.io/claude.
• End with a natural call to action and keep lululabs.io in your bio. Don’t promise income, a finished game or unlimited use.

First lines to try:

• “I asked AI to add this to my Roblox game.”
• “I asked Claude to add a coin shop to my Roblox game.”
• “Can AI make a working checkpoint for my Roblox game? Let’s test it.”

Last lines to try:

• “Connect Claude to Roblox Studio with LuluLabs. Setup at lululabs.io/claude.”
• “Build yours at lululabs.io.”
• “Link in my bio: lululabs.io.”

What gets a video rejected

1. It isn’t your own original video. Reposts, re-uploads and other people’s footage are not paid.
2. It doesn’t really use LuluLabs, or it says LuluLabs made something it didn’t.
3. Its views are bought or fake: bots, view or engagement services, loops and engagement groups.
4. It was posted from an account you haven’t connected on Content Rewards, or the post is no longer public.
5. It shows another company’s characters, brands or music you don’t have the rights to use.
6. It shows private information: passwords, keys, emails, account details or someone else’s personal details.
7. It is a paid post without the label the platform asks for, or it breaks the platform’s own rules.
8. Its caption leaves out #lululabspartner #robloxdev #roblox, or #lululabspartner doesn’t come straight after your own text.
9. It is your sixth video or later: each creator is paid for up to five.

Views are checked for 30 days after posting. A video whose views turn out to be fake is not paid, and a creator who buys views is removed from the campaign. Every rejection comes with its reason, and you can ask Content Rewards’ support to look again.

Using approved videos

When we approve a video, Content Rewards’ terms let LuluLabs use it anywhere, including in ads, without paying again. You keep your video and can use it too.

Your creator credits

When we accept you, we add 100,000 free credits to your LuluLabs account, once per account: the account that uses the email you applied with, or the one you email us from. No account yet? Sign up with that email at lululabs.io, then reply to our email.